Thanks to the our new innovations, black Verve packaging can now also be recycled. We have replaced Carbon Black - which was not visible to the optical scanners used to sort plastics during recycling - with a new black infrared-visible pigment which can be recognised by the NIR (Near Infrared) detectors installed in waste sorting plants.
This means that black packaging can be recognised, recycled and used for new products, extending the lifecycle of plastic.